Reduce, reuse, recycle, says Dubai developer Limitless has introduced a series of initiatives that reduce waste, save hundreds of thousands of dirhams and encourage employees to ‘think green’.

Limitless has introduced a series of initiatives that reduce waste, save hundreds of thousands of dirhams and encourage employees to ‘think green’.
The schemes focus on the three Rs of the eco world – reduce, reuse, recycle – reinforcing the company’s commitment to sustainable, environmentally-friendly projects and operations. 
George Koshy, Senior Manager, Environmental Sustainability at Limitless, said: “Sustainability – including recycling, resource conservation, waste reduction, alternative energy use and green transport – is fundamental to our business. We are cementing our commitment to eco-friendliness by ‘walking the talk’ and implementing a growing number of green schemes at our offices. We want to embed environmental awareness into the Limitless culture by encouraging staff to think green in all they do – not just at the workplace, but at home, too.”
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Thirsty work
Limitless has cut out the use of plastic water bottles at its offices, where staff were consuming more than 300,000 half-litre bottles of water a year. Now, drinking water is supplied in large dispensers, dramatically reducing plastic waste and saving up to 95,000 litres of oil needed to produce the bottles. In addition, staff have each been given their own Limitless-branded reusable tumbler, eliminating the need for plastic or paper cups.
Paper chase
Limitless is set to save a tree a day – equivalent to around 16 reams or 8,000 sheets of paper – by switching to double-sided printing. Every computer at the company’s global offices has been set to automatically print on both sides of paper, with only essential items being processed on single sheets.
The company is also reducing colour photocopying and printing, which requires higher quality paper and costs more per print, and is further reducing paper use through its intranet system, which allows internal documents and forms to be processed online.
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Can collection yields results
Limitless collected more than 600 empty soft drink cans – weighing 10kg – in just seven working days, in aid of the Emirates Environmental Group Can Collection Drive 2009.
 The company installed special “can collector” bins at its Dubai head office for the event – the 13th of its kind – which brought in a total of 18,000kg of aluminium cans. The bins are now a permanent fixture in all Limitless offices, to further encourage recycling.
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Something old, something new …
Limitless employee Mohammed Iqbal has recycled disused company letterhead paper to make new notepads for employees. Determined to do his own bit to help the environment, Iqbal bound 8,000 sheets of outdated paper into nearly 100 notebooks.

Media contacts:
Rebecca Rees on +971 4 435 7956 or email
Nawel Debbahi on +971 4 435 7960 or email

Notes to editors: Limitless, a Dubai World company, is a global, integrated real estate master developer, delivering distinctive, sustainable and life-enhancing developments that are designed around people.  Our master planning of large-scale, balanced, mixed-use communities and waterfront developments aim to drive innovation in urban design, architecture and engineering.

Limitless is committed to conducting business in a socially responsible and proactive manner, consistent with our commitment to developing balanced, sustainable communities.  Through our business practises, we aim to conserve natural resources and minimise waste by:
• source-reduction, reuse and recycling
• handling and disposal of waste through safe, environmentally responsible methods
• promoting energy efficiency and the use of renewable energy sources
• encouraging our business partners and suppliers to strive for the same high levels of environmental performance
• reducing business travel
Limitless website: