Limitless unveils iconic centres of Downtown Jebel Ali

Limitless will celebrate another milestone for its flagship Downtown Jebel Ali project at Cityscape Dubai with the launch of two distinctive, individually-themed Plazas.

The Plazas at Downtown Jebel Ali will be the focus of the 200-hectare urban community, currently under construction along Sheikh Zayed Road. There will be four in total – one for each zone of the development. The first two are on show at Cityscape (Limitless stand ZB20), 16-18 October.

Designed to meet the highest international standards and created by world-renowned Raphael Vinoly Architects and Pelli Clark Pelli Architects, the Plazas will be the transport, entertainment and retail hubs of Downtown Jebel Ali.

Each will have its own Dubai Metro station, convenient road access and a pick-up and drop-off point for the development’s internal people mover system. They will be among the region’s premier venues for shopping and leisure, with a multi-purpose outdoor arena for concerts, cultural and sporting events, as well as restaurants and cafés.  Residential and office accommodation will also be included.

The buildings will also have LEED accreditation to ensure that they meet the highest international environmental standards, including water recycling systems and energy-efficient glass.

Saeed Ahmed Saeed, Chief Executive Office of Limitless said: “Our Plazas will be vibrant, fun places at the heart of Downtown Jebel Ali and, like all Limitless projects, will be functional and designed around people.”
Work on The Plazas will begin in the first half of 2008, and be completed within three years.

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Media enquiries: Rebecca Rees, Limitless PR on +971 4 375 9733 or