Limitless moves people, not cars, in 200 hectare Dubai development

Limitless moves people, not cars, in 200 hectare Dubai development
Limitless has invited bids for the design and construction of its Downtown Jebel Ali people mover, with the contract due to be awarded by mid-2009, the company disclosed today (Monday). 
 The people mover – a quiet, convenient and environmentally-friendly alternative to the car – will carry residents and visitors around each of the four zones that will make up the 200 hectare Downtown Jebel Ali development. Designed to cut car use and reduce congestion, it underpins Limitless’ commitment to sustainability by moving people, not just cars, in all of its large-scale developments. 
 Salah Ameen, Project Director, Downtown Jebel Ali, said: “Downtown Jebel Ali will be a sustainable, transport-rich development where people can live, work and visit without owning a car. There are 600 million cars on our planet, and road congestion will cost more than US$700 million in human efficiency over the next decade as people spend, on average, five years of their life in traffic.
“Downtown Jebel Ali is designed around using two legs instead of four wheels, with a number of transport options – metro links,  people movers and areas where people can walk or cycle – to reduce car dependency and our collective impact on the environment.”
 Limitless is also working with the Dubai Roads and Transport Authority to build three of the four Dubai Metro stations that will be located in Downtown Jebel Ali. The four zones within the development will each have a Metro station alongside a distinctive, mixed-use central plaza building, providing easy transport links to other zones and to the rest of Dubai. 
Downtown Jebel Ali – under construction along an 11 km stretch of Sheikh Zayed Road in Dubai – will house 200,000 people in 326 buildings, 237 of which will be residential towers. Offices, from 3,500 to 15,000 square feet, are now available for lease in zone one: to find out more, visit

Media enquiries: Rebecca Rees on +971 4 435 7956 ( or Nawel Debbahi on +971 4 435 7960 (

Note to editors: Interviews with Salah Ameen can be arranged.

Limitless LLC, a Dubai World company, is an integrated global real estate developer across all market segments, delivering distinctive, sustainable developments. Established in July 2005 and built upon the philosophy of ‘delivering distinction’, Limitless has three specific areas of expertise: master planning large urban communities, waterfront development and the implementation of large scale balanced projects

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Downtown Jebel Ali website: