Limitless Initiatives

Limitless Initiatives

Limitless has introduced a series of initiatives that reduce waste, save hundreds of thousands of dirhams and encourage employees to ‘think green’.

The schemes focus on the three Rs of the eco world – reduce, reuse, recycle – reinforcing our commitment to sustainable, environmentally-friendly projects and operations.

Implemented by the Limitless Green Committee, the schemes include:

Plastic bottle reduction
Limitless has cut out the use of plastic water bottles at its offices, where staff were consuming more than 300,000 half-litre bottles of water a year. Now, drinking water is supplied in large dispensers, dramatically reducing plastic waste and saving up to 95,000 litres of oil needed to produce the bottles. In addition, staff have each been given their own Limitless-branded reusable tumbler, eliminating the need for plastic or paper cups.

Paper saving
Limitless is set to save a tree a day – equivalent to around 16 reams or 8,000 sheets of paper – by switching to double-sided printing. Every computer at the company’s global offices has been set to automatically print on both sides of paper, with only essential items being processed on single sheets.
The company is also reducing colour photocopying and printing, which requires higher quality paper and costs more per print, and is further reducing paper use through its intranet system, which allows internal documents and forms to be processed online.

Aluminium can collection
Limitless collected more than 600 empty soft drink cans – weighing 10kg – in just seven working days, in aid of the Emirates Environmental Group Can Collection Drive 2009.
The company installed special “can collector” bins at its Dubai head office for the event – the 13th of its kind – which brought in a total of 18,000kg of aluminium cans. The bins are now a permanent fixture in all Limitless offices, to further encourage recycling.

Recycle and reuse
Limitless employee Mohammed Iqbal has recycled disused company letterhead paper to make new notepads for employees. Determined to do his own bit to help the environment, Iqbal bound 8,000 sheets of outdated paper into nearly 100 notebooks.